As a part of VSCO’s Come Closer campaign, the Creative team was tasked with developing a new editing look for the VSCO community. With Fashion Week around the corner, we wanted to equip creators around the world with tools and tips to capture diverse forms of style — not just who and what we see on the runway.
Together with the Imaging team, we developed a free, limited-time editing pack called The Street Style Series and worked with our Editorial team to craft educational content. We featured select photos edited with The Street Style Series in VSCO pop-up galleries in London and New York during Fashion Week, promoting the democratization of style. As a result of this limited-time preset pack, we saw a 14% lift in VSCO membership trials in March 2019.
