What I Offer —
Brand Strategy
Your story is your strategy — it's what mobilizes and unifies all of your stakeholders, internal and external alike. Rally your team and your audience around a clear, repeatable story about why you exist and why it matters. This work includes —
Brand Intake, Competitive Analysis, Consumer Insights, Brand Positioning, Brand Story, Mission, Vision, Values, Tagline (optional)
Messaging
Building on our brand strategy work, we'll create a messaging house that guides your team on what to say and where to say it. The messaging house is a framework that you can use to drive consistent messaging across channels and audiences. This work includes —
Messaging House Framework and Guidelines, Value Proposition(s), Reasons to Believe
Naming
Naming is a simple way to make your story stick, but naming a brand, product, or program can be a painfully subjective process. Together, we'll go through a fun, structured exercise that leads to a name that feels right and checks off key strategic criteria. This work includes —
Naming Exercise Framework, Naming Workshop, Naming Long List (10-20), Naming Short List and Rationale (3-5)
Voice Guidelines
Once you have a strong brand story and messaging architecture in place, the challenge is to equip members across your team to write in a consistent way. Creating voice guidelines gives your team a clear playbook on how to write about your brand and business. This work includes —
Voice and Tone Framework, Writing Goals, Grammar and Mechanics, Glossary of Terms
Copywriting
To bring your strategy to life, we’ll create value through inspiring, informative, and educational copy. In this phase of work, we'll test copy and equip you with actionable insights for future storytelling. This work might include copy for your —
Website, Blog, Social Media, Email, Out of Home, Print, In App