Paloma Aelyon

Hi :) My name is Paloma. I’m a strategist, storyteller, writer, and connector-of-seemingly-unlike-things.

When I was a painfully shy 10 year-old, my teacher, Ms. Kirsten, asked me to write stories about a gangly group of puppets sitting on our classroom shelves. So, I did. I wrote stories about messy marionettes and funny finger puppets. I gave them names, personalities, favorite foods, pet peeves, relatives, and family dynamics. I brought these quiet puppets to life, relying partially on my imagination, but also on my short, meaningful life experience.

Like with the puppets, storytelling gave me life. People reading my short stories and poems got to know me on a deeper level — the less awkward, less shy Paloma — and would comment on how they could relate to the way I saw and felt the world around me.

That third grade turning point is why I do what I do today. As a storyteller and consumer, I constantly witness how challenging it is for people and brands to tell big, juicy, human stories even though they’re at the heart of what we all want most — to connect with an audience, a community, employees, ourselves.

From companies like VSCO to international startups, I’ve helped brands of all sizes establish and evolve their voice through written and visual communication. I also launched Dove Story on the side, a project designed to help women around the world connect through real, vulnerable story.

Whether I’m freelancing, consulting, or mentoring, my mission in and outside of work is to help us move closer to our goals through the stories we tell.

I’m here to listen, explore, and talk about the things we can and can’t find words for.

So, what’s your story?


Worked With & For

VSCO | Ginger.io | Possible Finance | Google | The Third Place | Apple | Venmo | We are Giant | Canopy | Notion | AnyRoad | Samsung | Fox Searchlight | Snapchat | Nike