Nike Motiva
Nike dropped a new sneaker in 2023 made to support women in all forms of movement, from walking to running. With the team at The New Company, I led the upfront strategy for this vibrant go-to-market campaign, which positions the shoe and the brand as an everyday accessory for all walks of life, not just for the performance-driven athletes that we’ve traditionally seen in Nike’s advertising. As a result, we see engaging creative featuring people, environments, and activities that feel refreshingly quotidian.
Creative Team
The New Company
