Come Closer
My team was asked to develop a compelling way for people around the world to engage with a new VSCO product feature, Challenges.
As Creative Lead, I drove concept and creative strategy for in-product, social, and IRL activations, which led us to Come Closer, a prompt challenging the community to capture lesser noticed street style during Fashion Week — not just who and what we see on the runway.
Creators around the world submitted content in response to the prompt, and select images were displayed in global VSCO pop-up galleries during Fashion Week 2019.
Channels
OOH, Social, Email, Print, In-App
Creative Team
Spencer Elias, AKQA, Steven Turville
